Overview

Using Finalsite’s Content Management System (CMS) with Finalsite’s SchoolAdmin Enrollment Management System (EMS) provides the optimal experience for parents and school administrators alike. This combination gives you the tools to streamline communications, nurture leads, and obtain mission-fit students in a more dynamic way. In this article, you'll learn the benefits and important points to consider when managing communications across both the CMS and EMS platforms.

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Terms Used in This Article

You will see the following terms used to refer to Finalsite’s two systems:

  • CMS (Content Management System) refers to Finalsite’s website, marketing, and communication tools (which includes Forms, Composer, Messages, and Automated Email Workflows).

  • EMS (Enrollment Management System) refers to Finalsite’s admissions and enrollment platform (also referred to as SchoolAdmin).

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Best Practices

  • Create a journey map to outline all touchpoints from prospective student to fully enrolled student, to prevent duplicate communication between the CMS and EMS systems.

  • Use all communication tools to nurture and improve your yield as well as aid your retention efforts.

  • Utilize the integration of your CMS platform to target communications to the appropriate recipient with up-to-date statuses.

  • Use Workflows and Messages in your CMS to nurture leads, encourage prospective students to apply, and enroll accepted students.All admissions and enrollment communications intended to drive action on an EMS checklist item should be sent from your EMS system and contain a link to the EMS parent portal.

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Questions to Consider

  • Is the communication a call to action on the Admissions/Enrollment checklist (for example, a checklist reminder, form link, etc.)? If so, it is best practice to send the communication through your EMS.

  • Are you still competing with other schools? While all admissions/enrollment task communication should be hosted in your EMS, you can use your Finalsite CMS to promote events and market to incoming families. Messages and Workflows can help convert students who have been accepted, but have not yet enrolled.

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Key Features and Benefits of CMS and EMS


Lead Nurturing/Communication Workflows

Feature

CMS

EMS

Notes

Non-admissions lead nurturing/ inbound marketing campaigns for prospects

YES

Automated Communication Plans are only available from Inquiry --> Enrollment in your EMS.

Automated and customized communication workflows

YES

YES (Inquiry --> Enrollment only)

Manually send individual and bulk emails

YES

YES

Admissions and enrollment checklist communications

YES

Your CMS can be used for marketing emails, while checklist progress and follow-up emails are managed within your EMS.

Billing module automated emails

YES

Parents receive custom billing communications (statements, upcoming payment reminders, receipts, and past due notices) automatically through customizable email templates.

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Communication Setup and Customization

Feature

CMS

EMS

Notes

Dynamically reuse content in multiple channels

YES (Posts, Calendars, Athletics)

Dynamic Content

YES

YES

Branching Workflows

YES

Link a message to a Page Pop

YES

Set custom reply-to email addresses

YES

YES

Set a CC/BCC for each email template

YES

Sent email admin notification

YES

YES

Images and video content in emails

YES

YES

Media content is linked/displayed in email templates, not attached, to align with best practices for bulk mailings.

Communication landing pages

YES

YES

In EMS, Inquiry and Application form submissions lead to custom thank you landing pages. CMS forms can redirect to any Composer page after submission.

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Communication Tracking and Responses

Feature

CMS

EMS

Notes

Track message open and click rates

YES (Messages only)

Only sent and failed emails are tracked in your EMS.

Track sent and failed/suppressed emails by individual

YES

YES

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Related Help Articles and Training Videos

CMS Content

EMS Content

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