Overview

Using Finalsite’s Content Management System (CMS) together with Finalsite’s SchoolAdmin Enrollment Management System (EMS) provides the optimal experience for parents and school administrators alike. This combination gives you the tools to streamline communications and nurture leads in a more dynamic way. In this article, you'll learn the benefits and important points to consider when managing communications across both the CMS and EMS platforms.

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Terms Used in This Article

You will see the following terms used to refer to Finalsite’s two systems:

  • CMS (Content Management System) refers to Finalsite’s website, marketing, and communication tools (which includes Forms, Composer, Messages, and Automated Email Workflows).

  • EMS (Enrollment Management System) refers to Finalsite’s admissions and enrollment platform (also referred to as SchoolAdmin).

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Best Practices

  • Use forms in CMS to collect contact information from prospects to add the contact to a workflow and market to prospective families, encouraging them to inquire or apply. For example, a shorter form on an advertising landing page.

  • Use forms in your EMS for admissions- and enrollment-related items.

  • The EMS inquiry form should be embedded on your CMS site for easy access and to create an Inquiry record in your EMS system.

  • Place a link to your EMS application form on your CMS site with a call to action.

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Questions to Consider

  • Do you need to collect a fee upon form submission? Fee collection is not available in your EMS until after the applicant phase. All fee collection prior to the student becoming an applicant will need to take place in your CMS site.

  • Does the collected information tie to a contract fee, or trigger an Admissions/Enrollment Checklist item or internal reminder? If so, this form should be hosted in your EMS.

  • Who needs access to the collected data? Are they an admin, user, or reviewer in the intended platform? Each platform has a unique set of users. While all admissions and enrollment forms should be collected in EMS and visible to all of your admissions and enrollment staff, you may need other information collected for a different audience. For example, a coach or teacher may like to collect T-shirt orders with a sporting event form. The coach is likely not an EMS user, and this is not related to admissions or enrollment. In that case, the form should be hosted in your CMS.

  • What stage in the admissions cycle will the parent/student be presented with this form? Prospects do not have access to complete forms outside of the inquiry form itself in the EMS platform.

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Key Features and Benefits of CMS and EMS


Workflows

Feature

CMS

EMS

Notes

Prospect form(s)

YES

Forms in your EMS are only available from Inquiry--> Enrollment.

Embeddable forms

YES

YES (Inquiry Form only)

Custom appointment forms

YES

YES

Inquiry, Application and Enrollment contract/forms

YES

Ad-hoc admissions and enrollment forms

YES

Event registration hosted on forms

YES

YES

EMS forms are intended for admissions and enrollment events only. CMS forms should be used for community events (if needed).

Teacher recommendation forms

YES (Applicant stage)

Document request forms

YES (Applicant-->Enrollment only)

Internal-facing forms

YES

For example, Interview Notes Form


Setup and Customization

Feature

CMS

EMS

Notes

Customizable field display

YES

YES

CMS refers to this as conditional fields, while EMS refers to this feature as dynamic forms

Collect fees

YES

YES (Applicant-->Enrollment only)

Signature fields

YES

YES

Default field values

YES

YES

Single, Multiple Choice, and Dropdown fields

Required fields

YES

YES

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Additional Features

Feature

CMS

EMS

Prefill fields

YES (Name, Email, and Short Answer fields. Only with portal login.)

YES (Applicant→Enrollment)

Add file attachments to CMS

YES

Conditional notifications/Automated Communication Plans

YES

YES

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Related Help Articles and Training Videos

CMS Content

EMS Content

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